No more empty promises of politics: you’ve got the power!
New speed limits, a coal phase-out, more financial relief for households? Galaxus.de is joining the German election campaign with its very own digital advertising campaign. Why? Because when politics uses bad advertising, advertising retaliates with bad politics.
Galaxus Deutschland is firing up the propaganda machine. The online retailer, based in Hamburg and Krefeld, is showcasing democracy through a silly series of twelve animated subjects. In the series, common political phrases are repurposed to advertise products instead of political parties. The slogan: «The choice is yours: galaxus.de.»
Martin Walthert, Chief Marketing Officer at Digitec Galaxus AG explains, «Galaxus isn’t a political party. Galaxus is an online shop. But we won’t miss out on the opportunity to use common political phrases to promote our product range. When politics uses bad advertising, advertising retaliates with bad politics.»
Galaxus’ campaign captures current topics and connects them with the galaxus.de product range, which counts roughly 600,000 articles. «We stand for irony, and the goal is to give you something to chuckle about,» says Martin. The campaign launched on 13 September and can be viewed online until the end of September, with a focus on Facebook, Instagram and the Google Display Network.
Credits:
Martin Walthert (CMO), Flurin Spring (CD), Ursina Grimm (Head of Brand Management), Vivien Bedranowsy (Project Lead and Brand Management), Philip Bauer, Katharina Grenz (Performance Marketing), Roberto De Bonis (Media Planning), Daniel Kobi, Julian Stauffer (Art Direction), Rainer Brenner (Text), Robin Fehr, Mia Kuchen (Graphics), Nadim Elhady (Motion Design), Luisa Silvestri (Digital Media Design), UKO (Sound)
Downloads:
Subjects
Photo of Martin Walthert
About Galaxus
Galaxus Deutschland GmbH was launched on the domain galaxus.de in November 2018. The German subsidiary of the Swiss e-commerce market leader Digitec Galaxus AG has its headquarters in Hamburg and operates its own warehouse in Krefeld. The Galaxus online shop offers customers quality products by top brands at consistently low prices. The range currently spans the categories IT + Multimedia, Office, Home + Kitchen, Toys, DIY + Garden, Health + Beauty and Love + Play. Galaxus is more than an online shop. It’s also an active community and a trade journal.
Contact for media representatives
Galaxus Deutschland
Public Relations
Schützenstraße 5, 22761 Hamburg
Phone: +49 40 334 614 772
E-mail: media@galaxus.de
A soft spot for good series, loud music, science fiction and (second division) football. As PR Manager, I am available to answer journalists' questions about Galaxus and honest e-commerce.