Ciao Galaxus! This is what Italian customers put in their shopping carts in the first year after launch
1.3.2024
Translation: Jessica Johnson-Ferguson
Roughly one year ago, Swiss online retailer Galaxus ventured into Bella Italia To mark this first anniversary, let’s take a closer look at what customers in Italy have been ordering. The data reveals that toys and IT products have proven to be particularly popular with Italian customers. Together they account for almost half of all orders.
On 18 January 2023, Galaxus officially opened its virtual doors to Italian customers. The first order came in just one hour after the launch: a Lego Minions set. A trailblazer, as it turns out one year down the line. After all, products from the toy category have proven to be in particularly high demand. Other popular categories with shoppers in Italy are IT + Multimedia, Household and DIY + Gardening.
The numero uno
The list of best-selling products at Galaxus in Italy is spearheaded by the unrivalled champion of our toys category – Lego. To date, the colourful bricks account for almost 40 per cent of all toys sold on galaxus.it. Seven of the ten best-selling sets are from the Lego Botanical series, with the Bouquet of Roses being the absolute top seller.
If it’s not Lego bricks, toy figurines and Playmobil often end up in Italians’ virtual shopping carts. However, in second place of best-selling products in 2023 are printer cartridges. Smartphone cases are also represented in Italy’s top 5.
Galaxus in Italy keeps on growing
In the first year after its launch, Galaxus in Italy recorded steady growth. As early as spring 2023, the online retailer recorded growth of 27% between the first and second quarters. At the end of the year, 196 per cent more orders were placed compared to the previous months thanks to Black Friday and Christmas .
Who’s placing orders on galaxus.it?
This increase in orders is generated by a customer base made up of two-thirds male and one third female customers. Since the launch one year ago, this gender gap has gradually been closing, with women catching up by a few percentage points each quarter. Incidentally, customers who place the most orders are between 35 and 54 years of age. Younger people are less likely to shop at Galaxus.
Taking a glance at the map shows that most Galaxus parcels so far have been delivered to Lombardy, just across the Swiss border. The area around the metropolis of Milan accounted for almost one quarter of all orders placed in Italy in the first year. Other regions with high order volumes included Veneto, Emilia-Romagna, Piedmont and Tuscany. In the south of the country, Campania is home to the most order-happy customers. In the other regions of southern Italy, it seems Galaxus hasn’t yet made a name for itself. In any case, we’re excited to deliver even more parcels to Bella Italia in the coming months and years.
Are you one of our customers in Italy? What are your favourite products from our range? What are you still missing from it? Thanks for letting us know in the comments.
Header image: Shutterstock
Catherine Barth
Communications Manager
Catherine.Barth@digitecgalaxus.ch