The hair dryer with touch sensor automatically turns off when the sensor is not touched. When touched, the device automatically turns back on. With Eco technology, you achieve results with a consumption of only 1400 watts that are comparable to a power of 2000 watts. With two fan speeds and three heat settings, you can adjust the hair dryer to your individual needs. The lockable cool air setting ensures better fixation of your hairstyle. The integrated ion technology neutralizes the hair with negatively charged ions and prevents static electricity in the hair.