In times of rapid change, brands often serve as the only and thus the most important point of orientation for consumers. They provide trust and security. A strong brand requires a psychology that is independent of time and trends, and its significance will continue to grow with increasing globalization. Braun embodies these qualities. For brands to be successful, they must radiate identity and be distinctive. They should not zigzag after fleeting trends but instead stand for continuity. Braun has adhered to this principle since 1935, the year the Braun brand was born. Braun products are innovative, reliable, and independent. Additionally, Braun products are characterized by outstanding performance, top-notch craftsmanship, and long durability. Braun firmly rejects compromises on quality. The independence of Braun devices is a core value and is clearly evident in product development.