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Marketing expert and bestselling author Jonah Berger shows how to use language more effectively and convince with the right formulations. A book about the magic of words, what they do and how to use the right ones for communication.All our thoughts are based on words. In everyday life, at work, when raising children or in a partnership, the choice of the right words plays a decisive role. However, certain words are more effective than others, Jonah Berger knows. They can convince, carry away, clarify and trigger change. In his book, he describes six basic types of magic words - including those that convey confidence and use emotions - and explains with the help of many examples how you can achieve a lot with even small changes in communication.
A book for all those who not only want to make their communication more positive with the right choice of words, but also want to convince others unerringly in the process.

The magic words

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The magic words

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The magic words

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