Mind your lucky pig

We then speak of placebo effects. But how exactly do they work and how can they be used to lead a better, healthier or happier life? Neuroscientist Rebecca Böhme shows what really works and how we can activate the lucky pig in us.
Continuously, our brain tries to predict what will happen next. To do this, it makes connections between our actions and the reactions of the environment or even our own body. If a reaction is strong, whether positive or negative, we pay special attention to what is happening. This mechanism, used by all of us, can explain how rituals and superstitions form. Cults and gurus exploit these effects. But marketing and politics also influence our behavior in this way; the current buzzwords for this are
framing and
nudging. But as Rebecca Böhme shows, we can also use these same effects for our own good and to give the lucky pig in us the opportunity to prove its abilities - to show what it can do. Keeping and caring for a lucky pig can be complicated, because the little animals are very skittish. But, according to the message of the book, which brings together the best tips that science currently has in store: It's worth it!

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