Sony OLED XR-55A90J
55", A90J, OLED, 4K, 2021Product details
Thanks to cognitive intelligence, this Bravia XR TV understands how humans see and hear, providing a revolutionary TV experience. XR OLED Contrast Pro makes the A90J a brilliant OLED with perfect blacks and maximum brightness. With this Google TV, you not only enjoy a true cinema experience with Dolby Vision and Dolby Atmos support but also an unlimited package of entertainment, VoD services, and apps. Bravia Core is pre-installed and includes a wide selection of current premium titles and popular film classics in high 4K HDR picture quality. Our perception of the world is based on information that reaches our brain simultaneously from our eyes and ears. Normal AI can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once—just like our brain. How does reality feel? The Bravia XR TVs respond with cognitive intelligence. They mimic human perception of sight and sound through the screen—creating a lifelike experience that immerses you in the action. In the extensive library included, you can browse for movies. Bravia XR technology, Pure Stream, and Imax Enhanced deliver stunning images and expressive sound, no matter what you are watching. OLED stands for Organic Light Emitting Diode. Compared to traditional LCD TVs, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and environmentally friendly due to lower energy consumption.
Display size (inches) | 55" |
Screen technology | OLED |
Display resolution | 4K |
Native refresh rate | 120 Hz |
Dynamic range | Dolby Vision, HDR, HLG |
Video connections | Composite Video (1x), DVB-C (1x), DVB-S2 (1x), DVB-T (1x), DVB-T2 (1x), HDMI (4x) |
Weight | 18.60 kg |
Documents | |
Item number | 14933947 |
Reviews & Ratings
Statutory warranty score
How often does a product of this brand in the «TV» category have a defect within the first 24 months?
Source: Galaxus- 6.Sharp1,4 %
- 7.Panasonic1,6 %
- 7.Sony1,6 %
- 9.Toshiba1,7 %
- 10.Philips1,9 %
Statutory warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Galaxus- 6.TCL6 days
- 8.Samsung7 days
- 8.Sony7 days
- 10.LG9 days
- 11.Sharp12 days
Return rate
How often is a product of this brand in the «TV» category returned?
Source: Galaxus- 1.LG1,8 %
- 1.Sony1,8 %
- 3.Samsung1,9 %
- 4.Xiaomi2,1 %
- 5.Toshiba2,2 %
Whether LG or Samsung, OLED or LCD - you will find your TV set in the Stiftung Warentest TV test! Pleasing: Even inexpensive TVs are among the good ones.
Sony's LCD TVs have not yet grown any picture optimisation weed to counter the rich black of the OLEDs. This would require significantly more individually dimmable zones. The colours on the OLED TV also benefit from the high contrast, although the LCD model can keep up and even deliver more expressive images in very bright surroundings...

- Very bright, balanced, high-contrast image
- High operating comfort
- Dolby Atmos, Disney+, Apple TV, HD+
- Own streaming portal "Bravia Core
- Loss of brightness with high white content
- No time shift
Sony also shows with the XR-65A90J that the end of the line has not yet been reached for OLED. The 65-inch screen shines very brightly, displays extreme contrasts and delivers a superbly balanced picture. With "Bravia Encore", the Japanese have also integrated their own streaming service. An additional argument for this premium TV!

- Brilliant OLED panel from the Master Series
- Good image processor
- Excellent sound without loudspeakers
- Google TV (10)
- Bravia Core
- exclusive high-end streaming

Sony charges a premium price for the top OLED model A90J, as in previous years. However, this buys the customer one of the highest-contrast, most authentic colours and brightest picture displays available on the market for an OLED TV. Even experienced cinema fans will have little or nothing to complain about here...

- Bravia Core
- Google TV
- excellent image quality
The new Bravia XR A90J from Sony offers outstanding picture quality, good sound and the best streaming options. A big hit that is without a doubt one of the very best TVs around.