Panasonic TX-40HXW804

Panasonic shares this passion and aims to reproduce masterpieces of film in a masterly manner. This is why Panasonic develops TV technology where the heart of the film industry beats: in Hollywood. Professional filmmakers provide inspiration for the perfect "Hollywood TV", while Panasonic engineers apply their expertise to reproduce a film as faithfully as possible. The heart of a television is the image processor. The Panasonic HCX processor was optimized in close cooperation with Hollywood professionals. It effortlessly masters the wealth of image information and the enormous speed with which it must be distributed. The HCX processes colours, black levels and brightness to match the original. 3D LUT, HDR and 4K Remaster technology enhance tonal accuracy in both light and dark areas. The result: precise colour and image reproduction as intended by the filmmakers. Panasonic supports all major HDR standards with the new HXW804 series TVs. These include HLG, which was developed by the British BBC and Japan's NHK for broadcasting HDR content, and HDR10, the HDR format of the Ultra HD Blu-ray Disc, as well as the two formats HDR10+ and Dolby Vision, which are based on dynamic metadata. In addition, OLED televisions also support the new HLG Photo standard for playing back photos in HDR image quality.