Whether streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid colours, while HCX Pro AI MK II technology delivers accurate colour, contrast and clarity. Full Array LED. Panasonic Full Array LED models with Local Dimming Supreme perform signal analysis and brightness adjustment for each separate segment of the backlight. This precise analysis of the picture information means that contrast and brightness are continuously adjusted. The result is rich, natural black tones and more detailed images in dark areas of the picture without a "halo" effect. HCX Pro AI Processor MK II. The HCX Pro AI processor MK II in premium televisions ensures precise colours, contrasts and razor-sharp images - ideal for fast-paced action, sports, games, etc. With the help of AI, the TV recognises when you are watching sports programmes and adjusts the picture and sound for you. Auto AI. Using artificial intelligence, the W90 analyses the incoming signal and adjusts picture and sound settings in real time. Auto AI knows the settings for sports, live music, cinema scenes and more - and makes them for you. Just sit back and enjoy the show. Everything at a glance. Fire TV arranges your favourite apps centrally and clearly on the big screen. This means your favourite shows, films and live TV are available at the touch of a button without endless scrolling.