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Galaxus Deutschland GmbH, Hoheluftchaussee 18, 20253 Hamburg
 [media@galaxus.at](mailto:media@galaxus.at)   
 +43 1253220627<br />

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[About Galaxus](https://www.galaxus.at/en/page/was-galaxus-ausmacht-26845)

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Crease-free clothing is important to Generation Z. But in contrast to their parents and grandparents, Zoomers prefer steamers instead of irons – young women, in particular.

Irons are out – young people prefer steamers

Dehumidifiers are more in demand now than ever. Galaxus sold 91 per cent more of the appliances in 2024 than in the previous year – and five times as many as in 2020. The boom is being driven by new buildings with improved insulation. Added to this was a very warm 2024, which brought a lot of humid air our way from the Mediterranean.

Following a very rainy 2024, demand for dehumidifiers soars

In-ear, over-ear, open, closed, designed for gaming, sports or the office – the headphone industry is creating an ever-increasing range of products, setting trends that include true wireless, hybrid noise-cancelling and AI/smart functions. Galaxus and Digitec sold 25.4 per cent more headphones in Switzerland and the EU in 2024 than in the previous year. But there’s one category of headphone accessories that’s shrinking rapidly.

Headphone sales up 25 per cent – AI is in, cables are out

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