Playmobil switches to plant-based plastic
29.1.2024
Translation: machine translated
Playmobil is leaving fossil-based plastic behind and switching to plant-based materials. A measure that could point the way forward for the toy industry.
Isn't it great when your children's toys are not only colourful, but also green? No, not the colour, although that's cool too - I mean environmentally friendly. Playmobil has announced that all of their toddler toys are now made from plant-based plastic. The first playsets with the new material will be available from February 2024. Playmobil plans to convert its entire range by the middle of the year.
According to Playmobil, they are the first major toy manufacturer in the world to switch from traditional, fossil-based plastic to plant-based materials. This initiative is a significant step for the German company in the area of sustainability. Playmobil also focuses on sustainability in the production of its packaging: it consists of at least 90 per cent recycled cardboard and 100 per cent recycled paper.
When our children play with toys that respect the environment, they learn an important lesson. It's like a win-win-win situation. The kids win, the environment wins, and the parents win because they feel a little better about buying the next toy set.
Critically, this decision is both a positive signal for environmental awareness in the toy industry and a clever marketing move. While the switch to plant-based plastics is undoubtedly more environmentally friendly than traditional plastics, the overall environmental balance remains open. Playmobil has no information available in this regard. The general question is therefore how sustainable the production of these plant-based plastics actually is, including the cultivation of the raw materials and the energy required for production. It should also be considered whether these products are recyclable or biodegradable at the end of their life cycle.
This step by Playmobil could inspire other manufacturers in the toy industry to take similar environmentally friendly measures. However, it is important that such initiatives are comprehensive and do not just serve as a means of image enhancement, but actually have a positive impact on the environment.
Cover photo: Playmobil
Riding my motorbike makes me feel free, fishing brings out my inner hunter, using my camera gets me creative. I make my money messing around with toys all day.