EUR44,85
LEGO Deluxe stone box
10914
Lego celebrates 20 years of Peppa Pig with new Duplo series
25.1.2024
Translation: machine translated
Peppa Pig celebrates her 20th birthday in 2024. To celebrate, Duplo is launching new Peppa Pig sets on the market and Legoland is opening a special area for the little pig.
Peppa Pig turns 20 - and is honoured with her own Duplo bricks. According to Lego, four new Peppa Pig sets from Duplo will be launched from June 2024. "Peppa Pig is hugely popular and our fans have been asking us for a partnership for years," says Roberta Cardazzo from the Lego Group. Peppa Pig, known for her adventurous spirit and joy of discovery, will now become part of the Lego world and offer children the opportunity to play out their favourite scenes and create new stories.
But it's not just about toys. The collaboration also includes themed attractions with a dedicated Peppa Pig area at Legoland and a Peppa Pig Park in Günzburg. The latter is due to open its doors on Whitsun, just in time for the 20th birthday. Scott O'Neil from Merlin Entertainments (Legoland) said of the partnership: "This is an exciting step for our partners, whose aim is to entertain and educate through creativity and play."
Source: Brickset
Peppa Pig belongs to Hasbro and is a direct competitor to Lego on the toy market. Just a few years ago, such a collaboration would have been unthinkable. The collaboration therefore not only aims to stimulate children's imaginations and invite them to learn through play, but also to boost the sales figures of both toy giants.
Cover photo: The Lego Group
Riding my motorbike makes me feel free, fishing brings out my inner hunter, using my camera gets me creative. I make my money messing around with toys all day.