Lego celebrates 20 years of Peppa Pig with new Duplo series

Peppa Pig turns 20 - and is honoured with her own Duplo bricks. According to Lego, four new Peppa Pig sets from Duplo will be launched from June 2024. "Peppa Pig is hugely popular and our fans have been asking us for a partnership for years," says Roberta Cardazzo from the Lego Group. Peppa Pig, known for her adventurous spirit and joy of discovery, will now become part of the Lego world and offer children the opportunity to play out their favourite scenes and create new stories.

LEGO DUPLOavailable

EUR43,20

LEGO Deluxe stone box

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LEGO DUPLOavailable

EUR43,20

LEGO Deluxe stone box

10914

532

But it's not just about toys. The collaboration also includes themed attractions with a dedicated Peppa Pig area at Legoland and a Peppa Pig Park in Günzburg. The latter is due to open its doors on Whitsun, just in time for the 20th birthday. Scott O'Neil from Merlin Entertainments (Legoland) said of the partnership: "This is an exciting step for our partners, whose aim is to entertain and educate through creativity and play."

Peppa Pig belongs to Hasbro and is a direct competitor to Lego on the toy market. Just a few years ago, such a collaboration would have been unthinkable. The collaboration therefore not only aims to stimulate children's imaginations and invite them to learn through play, but also to boost the sales figures of both toy giants.