Galaxus adds 100,000 DIY and garden products to the shop
Key facts in a nutshell:
- The online warehouse expanded its range by more than 100,000 products from the product category DIY + Garden. This includes DIY products, Car accessories and Safety solutions, BBQs and Smart home products.
- The new range sports top brands such as Kärcher, Makita, Bosch, Gardena and Black & Decker.
- Demand for do-it-yourself and gardening products has increased twice as fast in the spring of 2020 as in comparable periods of previous years.
- Wet + Dry vacuums, High-pressure washers, Lawn mowers and BBQ grills are particularly popular with the German and Swiss Galaxus Community.
- Galaxus is growing much faster than expected in Germany: amidst the corona pandemic, sales are at pre-Christmas level and about 200% above last year.
- The Galaxus product range has grown from 50,000 to over 300,000 products in 18 months.
Galaxus heading towards full range
The young online department store Galaxus has increased its product range more than sixfold in 18 months – from 50,000 products to over 300,000 products. With over 100,000 products, the new DIY + Garden range has played a major role in this growth. This includes DIY products, car accessories and safety solutions as well as garden tools, barbecues and smart home products. Top brands in the new range are Kärcher, Makita, Bosch, Gardena und Black & Decker. The aim is a full range, equivalent to what Galaxus offers in Switzerland.
The timing for the new DIY + Garden range is just right
The expansion of the Galaxus product range has come at the right time, as the demand for DIY and gardening products increases rapidly every spring. This year, the increase in demand has doubled compared to previous years – a result of the warmest April since weather records began and of the COVID 19 pandemic. This trend is likely to continue in the coming weeks. According to a current study by McKinsey & Company on consumer behaviour in times of COVID-19 in Germany, about one third of the population plans to invest more time in working on the house and in the garden in the next few weeks.
German and Swiss Galaxus customers are alike
The Galaxus Community in Germany has similar interests to the Community in Switzerland: magazine articles written by the editorial team such as «Tomato project: planting the seeds», «Making your own solo game» and «DIY flowerpots made by my daughter» are very popular both on galaxus.de and galaxus.ch. The top-selling products are also comparable: wet + dry vacuums, high-pressure washers, lawn mowers and charcoal BBQs are among the top ten best-selling products in Germany and Switzerland. One difference, however, is that there’s a much higher demand for garden hose carts and hose reels in Germany than in Switzerland. Gas BBQ grills, on the other hand, are much more popular in Switzerland than in Germany.
Expectations exceeded
In November 2018, Galaxus was launched in Germany with five employees, ten suppliers and 50,000 products from consumer electronics and computing. Since then, the subsidiary of the Swiss e-commerce market leader Digitec Galaxus has grown rapidly and now has around 40 employees, 200 suppliers and over 300,000 products. «The growth of Galaxus in 2020 has clearly exceeded our expectations,» says Managing Director of Galaxus Deutschland, Frank Hasselmann, and adds: «the combination of online shop and genuine advice strikes a chord in Germany.» This is reflected in the usage data: Galaxus now records around one million visitors per month and since its launch, more than 130,000 customers have placed an order in the shop. Amidst the corona pandemic, sales are at pre-Christmas level and the monthly revenue is about 200% above last year. Home office equipment, home entertainment electronics, toys, hair trimmers – and now also DIY products – are particularly popular at the moment.
Company portrait
Galaxus Deutschland GmbH is the German subsidiary of the Swiss e-commerce market leader Digitec Galaxus. Digitec Galaxus operates the two online shops digitec.ch and galaxus.ch in Switzerland and is 70% owned by the retail group Migros. Galaxus launched its galaxus.de shop in Germany on 1 November 2018 and offers online shoppers a high-quality product range covering all aspects of consumer and household electronics, computing, toys, gardening and DIY. Galaxus is an online shop, community and magazine in one – it offers customers quality products by top brands at low prices as well as information and inspiration. The start-up doesn’t believe in marketing gibberish: the Galaxus editorial team is independent, writes product reviews regardless of the consequences and believes in genuine and honest reporting. If any questions remain unanswered, customers are invited to comment below the products and are helped by other Galaxus Community members within only a few hours. Galaxus offers free delivery to all customers in Germany from a minimum order value of 30 Euro. A 30-day return policy is given for all orders.
Contact for media representatives
Galaxus Deutschland GmbH
Katharina Schiller
Schützenstrasse 5, 22761 Hamburg
Phone: +49 40 334 614 776
E-mail: media@galaxus.de
Images for free use
Garden impressions:
Download image 1
Download image 2
Download image 3
Managing Director in Germany, Frank Hasselmann:
Download image 1
Download image 2
Download image 3
Download image 4
Download image 5
Warehouse and logistics in Krefeld:
Download image 1
Download image 2
Download image 3
Download image 4
Download image 5
Download image 6
Download image 7
Download image 8
The team in Hamburg:
Download image 1
Download image 2
Download image 3
Download image 4
Download image 5
Download image 6
Download image 7
Download image 8
Download image 9
Download image 10
Hamburg office:
Download image 1
Download image 2
4 people like this article
Katharina Schiller
Digital Communications Manager
katharina.schiller@galaxus.deCommunication is my passion – whether in German, English or French. I'm interested in a broad range of topics but like the colourful ones best. Travel and food never fail to excite me.
