At a glance: new AI feature shows pros and cons of products
You may have noticed that more and more products in our stores are showing «Pros» and «Cons» in product reviews. These terms contain keywords that artificial intelligence creates based on your and customers’ ratings.
Product reviews can be vital in a purchase decision. However, searching through numerous reviews, even with the previous sorting system such as «Newest» or «Most helpful», was always time-consuming. In line with our value proposition «We make it easier to find the right product», we’ve now gone one step further.
Pros and cons of the product at a glance
Galaxus and Digitec customers in Switzerland and the EU can now sort through reviews of a product and see frequently mentioned pros and cons as keywords.
The new keyword summary is a feature that uses artificial intelligence to highlight pros and cons frequently mentioned in product reviews. To give you a quick overview, we display up to three common keywords. Various factors are taken into account, such as the overall rating, topicality, the length of the comment and the number of «helpful» ratings from the entire Community across individual ratings.
Filter reviews for pros and cons that interest you
We’ve also implemented a filter function for all those who want to delve deeper into the content of product reviews. One click on the keyword of your choice filters out reviews on the corresponding topic.
Don’t see the feature you’re interested in anywhere yet? Don’t panic: a certain minimum of ratings is necessary to generate frequently mentioned keywords. What do you think of our new feature?
A soft spot for good series, loud music, science fiction and (second division) football. As PR Manager, I am available to answer journalists' questions about Galaxus and honest e-commerce.